The Ecommerce Alley

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The Complete Foolproof Facebook Ads for Ecommerce Course

Install a proven Facebook Ads system in your ecommerce business that can add 10, 20, or 50+ orders per day to your store without needing to be an expert copywriter or designer.

Dear Frustrated Facebook Advertiser,

If you've ever run Facebook Ads, then you know how difficult it is to keep up.

Heck, I've been advertising on Facebook for more than 10 years and the game has changed dramatically. (Year-over-year.)

It used to be as easy as throwing up a few ads to some targeted audiences and you'd be getting cha-chings all day long without much effort.

Now, Facebook Advertising is moving faster than ever before and what worked a year ago, rarely works today – which can be incredibly frustrating unless you eat, sleep, and live inside Facebook Ads.

Luckily, I do, and my team does.

We currently work with more than 200 ecommerce brands who spend a lot of money.

And in doing so, we're able to find what's working now very quickly.

Then, we take that and roll it out to everyone in our program.

So, whether you're new and you want to get Facebook Ads producing daily orders...
Or you've been at this a long time, but Facebook has gone downhill...

This detailed, step-by-step course will help turn that around.

These exact frameworks are being used in every industry you can imagine:

Apparel
Jewelry
Food & Beverage
Supplements & Health Products
Subscription Boxes
Candles & Home Goods
Handmade Stuff
Tech
High Ticket (like $5k+)
Low Ticket (<$10)
and more...

Different industries, same frameworks.

If you want to learn how to build, launch, test, and scale your Facebook Ads, then I invite you to check out the course below.

You won't find anything better online.

The Foolproof Facebook Ads Course

Packed with 60+ videos, the Foolproof Facebook Ads Course was built with you in mind. Videos are sequential, range from 3-20 minutes, and are updated regularly in our studio with pristine quality for learning.

*That way, you can quickly search for what you're looking for without needing to scrub through a 90-minute low-quality video.

Facebook Foundations

Facebook Foundations

Without a solid foundational understanding of Facebook Ads, your castle will crumble. This series breaks down the ins & outs of Facebook advertising.

Facebook Ads vs Other Platforms
Understanding Facebook Business Manager
Understanding Campaign Hierarchy
How To Avoid The Facebook Slap
The "Labs" Of Facebook Ads
The Optimization Schedule & Rules
The 5 Common Ad Statuses & What To Do About Them

Golden Facebook Business Manager

Learn how to set up your Facebook Business Manager properly. Even if you already have your business manager set up, this will make sure nothing is missed!

Creating your Facebook Business Manager
Verifying Your Business Info
Adding Your Facebook/Instagram Pages
Creating Your Ad Account
Creating Your Facebook Pixel
Adding People To Your Business Manager
Creating Business Asset Groups
+ 3 More Videos

Golden Facebook Business Manager
Cash Cow Facebook Audiences

Cash Cow Facebook Audiences

To scale your Facebook Ads, you need the right product with the right offer to the right people. In this section, you’ll learn how we find profitable audiences to target.

The 3 Audience Temperatures
Core, Custom, Lookalike
Singles, Stacks, Layers
Fishing For Cash Cow Audiences
The Ideal Audience Size
The Audience Research Process
+ 7 More videos

The Retargeting Labs

This powerful type of advertising will allow you to scoop up warm & hot prospective customers and usually experiences the best results. There are two core campaigns we recommend.

 Your First Retargeting Lab Campaign (2 Paths)
Creating A Dynamic Product Ad Campaign
Creating A General Retargeting Campaign

Retargeting Labs
The Ad Lab

The Ad Lab

How to identify high-potential “Super Ads” that will allow you to acquire new customers profitably through rapid experimentation. (We call this the "Ad Lab Method".)

Intro To The Ad Lab Method
Ad Lab Dashboard Walkthrough
How To Create Test 1 (Headlines)
How To Create Test 2 (Creatives)
How To Create Test 3 (Primary Text)
Using "Double Validation" For Your Tests
Setting Up Your 2 Automations Rules
+ 6 More Videos

The Audience Lab

With your “Super Ads” from the Ad Lab, you’ll be able to begin driving purchases against different audiences and different campaign structures.

The Audience Lab Overview
Determining Your First Audiences
Setting Your Audience Lab Budgets
Launching Your Audience Labs
The 3-7 Optimization Process
When To Move To The Scale Lab
+ 3 More Videos

Audience Lab
Optimization Lab

The Optimization Workflow

These are different workflows we’ll use to optimize different types of Facebook Campaigns, as well as benchmarks we look for.

The 60-Minute Optimization Flow
The Facebook Bottleneck Finder
The Optimization Log (Doc)
The Facebook Bottleneck Finder (Doc)

The Scale Lab

This is how we take validated assets (Ads/Audiences) and begin to pour on the gasoline that helps us spend hundreds of thousands or millions per year.

The Scale Lab Overview
Scaling With Advantage+ Shopping Campaigns
Scaling With Budget Bump Campaigns
 The "CPM Crusher" Campaign

Scale Lab

What Clients Are Saying

From $5,282 All Of 2022 To $9,351 In First 30 Days

– Trish Gower, boredtobrilliant.com

From Burned By Agencies To Scaling Footwear Brand 157%

– Patrick Dancy, lgndfootwear.com

Alysson Kuhns
Zach Spuckler
Rene Wilbanks
Adam Thomas
Zach Spuckler
Susan Vandergriff
Zach Spuckler
Zach Spuckler

*Many of these clients are part of our "Max Profits Mentorship" coaching program, but the results they achieved were from the Facebook Ad frameworks I teach inside this Foolproof Facebook Ads course.

Nyah Gray
AFS sales
Jason Bull
Susan Vandergriff
Susan Vandergriff
Zach Spuckler
Zach Spuckler

Here's Everything You'll Get:

Facebook Foundations

$295 VALUE

Golden Facebook Business Manager Setup

$295 VALUE

Cash Cow Audiences

$495 VALUE

The Retargeting Labs

$295 VALUE

The Ad Lab

$995 VALUE

The Audience Lab

$995 VALUE

The Optimization Workflow

$495 VALUE

The Scale Lab

$995 VALUE

BONUS #1: The Ad Planner Spreadsheet

$195 VALUE

BONUS #2: The Ecommerce ROAS Calculator

$95 VALUE

BONUS #3: Canva Templates

$295 VALUE

BONUS #4: ChatGPT Prompts For Ad Writing

$195 VALUE

Over $5,140 Worth of Training & BONUSES

For Only: $2,493 (52% OFF)

OR 3 PAYMENTS OF $997

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REFUND POLICY

We want you to be satisfied with your purchase, so we offer a no-questions asked money-back guarantee. To claim a refund, You must request your money back within 7 days of the purchase. You may request your money back by emailing team@theecommercealley.com.

FAQs

Who is this program for?

This program is built for Direct-To-Consumer Ecommerce Owners who want step-by-step Facebook advertising frameworks to help scale.

How soon can I expect a return on my investment?

It depends heavily on you! The step-by-step frameworks we teach will take time to implement. And how fast you learn & implement the frameworks we teach depends largely on how much time you put into the program. If you want to ROI the program as quickly as possible – then put 100% of your chips on the table and go ALL IN!

What if I'm NEW to Facebook Ads?

This course will show you the ins & outs of Facebook ads and take you step-by-step from beginner to wildly skilled at advertising.

How much do I need to spend on Facebook Ads?

This will depend on your revenue, but at the beginning phase of advertising, usually a few hundred per month will get you moving. Then, as you scale, we recommend an ad spend ratio of 15-30% to keep things growing & in check.

Will this work for me?

Unless you're in an "un-advertisable industry" like tobacco, explosives, or counterfeit documents, you can apply our advertising frameworks to your business. They're used in hundreds of industries currently.

How often is the course updated?

We’re constantly validating the most effective ways of Facebook Ads for ecommerce. When we validate new strategies, the training is updated. The best part? You will never lose access and will always have the latest version.

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DISCLAIMER: The sales figures stated on this page and discussed in the training curriculum are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT PURCHASE FROM THE ECOMMERCE ALLEY.